Tuesday, 20 December 2016

Thousands of young people benefit from important road safety event

The sponsors of this year's 'Safe Drive Stay Alive' road safety campaign have been thanked by the event organisers.

Figures just released show that nearly 6,000 young people attended this year’s Safe Drive Stay Alive shows, aimed at highlighting the potential dangers faced when taking to the road.

The whole production and the safety messages it conveys to the community but Aberdeenshire Council say it could not have happened unless local sponsors had stepped in.

Safe Drive Stay Alive has been attended by all senior school pupils in the north-east of Scotland for the last eleven years but it faced an uncertain future early this year when the oil and gas downturn led to the withdrawal of its main sponsors.

A successful appeal was made in the local community and John Lawrie Group was delighted to come on board as a new sponsor for the first time.

 

 Safe Drive Stay Alive press launch 4

By combining real life experiences with an emotive film, the show leaves the audience in little doubt how a mistake or lapse in concentration can change lives forever.

Just under 5,500 pupils from Aberdeenshire, Aberdeen City and Moray were bussed to the show at the Beach Ballroom in Aberdeen with their teachers over four days last month.

This year’s public show was the best attended ever, with around 500 members of the community coming along to an evening performance.

More than 80,000 people saw or interacted with social media content around Safe Drive Stay Alive, ensuring road safety messages reached a far wider audience than just those who saw the show live.

Aberdeenshire Community Safety Partnership chairman, Douglas Milne, praised the efforts of everyone involved in bringing the show together.

“A lot of work by a lot of people goes on behind the scenes to put on a hard-hitting production like this, for the benefit of the wider community,” he said.

“Our sincerest thanks go to those members of the emergency services who give up their time to participate and also to the parents who have added greatly to the show over the years by sharing their memories of tragic collisions involving their children, which are often heartbreaking and always emotional, but which leave a lasting impression on anyone who sees the show.

“The people involved make this show, but we couldn’t bring it to such a big audience without the generosity and kind-heartedness of our sponsors, to whom we are forever grateful.”

Safe Drive Stay Alive Grampian is a partnership between Aberdeenshire Council, Aberdeen City Council, Moray Council, Police Scotland, Scottish Ambulance Service, NHS Grampian and the Scottish Fire and Rescue Service.

Picture shows Charlie Parker, John Lawrie Group Financial Director, at the media launch of this year's Safe Drive Stay Alive Campaign at Aberdeen's Beach Ballroom.

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